It's official: Sociomantic Labs has been acquired by dunnhumby Ltd

[Don]

On Friday, 4 April 2014 at 02:38:58 UTC, Andrei Alexandrescu 
wrote:
> On 4/3/14, 7:04 AM, Don wrote:
>>
>> https://www.sociomantic.com/dunnhumby-acquires-sociomantic/
>
> Congratulations to all involved!
>
> How will this impact the use of D at dunnhumby?
>
>
> Andrei

This is going to be very big for D. Our technology will be used 
with their data and analysis (they're not a software company).
Here's what Dunnhumby said in their press release:

"For some time we have been watching the work of a Berlin 
internet start-up called Sociomantic. They are a very talented 
group of people who have developed ground-breaking online 
technology, far ahead of what anyone else is doing. We have 
decided to buy the company because the combination of 
Sociomantic’s technological capability and dunnhumby’s insight 
from 430m shoppers worldwide will create a new opportunity to 
make the online experience a lot better, because for the first 
time we will be able to make online content personalised for 
people, based on what they actually like, want and need.   It is 
what we have been doing with loyalty programs and personalised 
offers for years – done with scale and speed in the digital 
world."

http://www.dunnhumby.com/its-time-revolutionise-digital-advertising


And this article gives some broader background:

http://www.zdnet.com/tescos-big-data-arm-dunnhumby-buys-ad-tech-firm-sociomantic-labs-7000028040/

- Don.