Slogan/catchphrase for D?

[Georg Wrede]

Nick wrote:
> Walter Bright says...
> 
>> If you could  sum up the essence of D in a "high concept", what
>> would it be?
>> 
>> http://www.themegahitmovies.com/highconcept.htm
> 
> 
> Well, what are the key positive points you would like to express?
> What makes D special? After reading through this thread, I'd have to
> say the best suggestions so far are
> 
> - "The fastest way to fast code", and
> 
> - "Speed with ease", perhaps somehow in combination with "Have it
> both ways". Eg. "Fast and easy - have it both ways"
> 
> The key words here are speed/fast and easy (I don't like 'simple'
> since it has other negative connotations, ie. unsophisticated.) The
> phrase should probably be built around those words/ideas. It also is
> not a bad idea to have some reference to the programming world, words
> like "code", "write", "run" to make the phrase look less generic, but
> it's not mandatory. Some other suggestions:
> 
> - Don't refer to C++ or Java - never a good idea to refer to your
> competitor, it looks like the only argument you've got is "At least
> we're better than THEM."
> 
> - Don't use words like "bug" or "debug", they are _negative_ words.
> Instead use positive words, like "safe" or "secure".
> 
> - Avoid jokes and play on words like "D-code" or "D-licious", unless
> you can make it look really good.
> 
> - Keep it short and snappy, no two-sentance catch phrases.
> 
> Catch phrases (and other marketing gimmicks) are sort of like the
> feathers on a peacock. They don't really serve a purpose, they are
> mostly signals companies use to say "Yes, I'm big and powerful enough
> to hire a competent marketing firm. Pick me." IMO the most important
> quality of a good catch phrase is that it doesn't look goofy. If it
> looks like something a 14-year old made up, people will think the
> same of the whole D language.
> 
> This doesn't mean one can use all kinds of silly/funny phrases to
> market D, but the one "official" catch phrase should look
> professional.

How true. And the more we avoid putting off all those to whom the catch 
phrase doesn't resonate, the better.


    D, simply the next language.