Website changes/updates

[Aarti_pl]

Lars Ivar Igesund pisze:
> Lars Ivar Igesund wrote:
> 
>> Aarti_pl wrote:
>>
>>> Lars Ivar Igesund pisze:
>>>
>>>> As mentioned before, the dancing logos had issues. We were looking for a
>>>> logo that could represent power, speed and elegance, much like the dance
>>>> and thus a reason for Tango being used as a name for the library. I feel
>>>> the new logo represents all those traits nicely.
>>> Well, I would say that name and logo together represents a lack of
>>> cohesion... And I think that it is unintended, isn't it? ;-)
>> A logo is about connotations, not cohesion. The latter can be nice, but is
>> rather uncommon with logos in general. The unusual aspect here may be that
>> images exist that match Tango, but they still don't make for good logos.
> 
> I should add that such a logo _may_ exist, but we have yet to see it. The
> only viable alternatives to the current one in this round, were fully
> abstract logos.
> 
> Note that those saying the logo reminds them of cars, planes or motorcycles
> hits up on the same fact that made us choose the logo; the motive has been
> used in logos for such products and I would guess for the exact same
> reasons - the wings represents power, speed and elegance. Having wings as a
> logo for a motorcycle isn't cohesive either right?
> 

But did you see big, powerful and heavy motorcycles named "Tango"?
They call them "Harley Davidson"... :-D

Please notice that wings logo is connected rather with: "big, powerful, 
heavy, metal, hard, machine" words than with "elegance, dance, subtle, 
nice, light".

I studied in first place marketing, so I hope I have right feeling about 
these issues. But anyway I just wanted to give you feedback, as my 
feelings about new logo were similar as others expressed here.

BR
Marcin Kuszczak
(aarti_pl)