Promoting D

[Georg Wrede]

Nick Sabalausky wrote:
> I think "The 'if-others-are-doing-it-then-it-*must*-be-right' Fallacy" is 
> probably a much more accurate term for "social proof". I realize "social 
> proof" is the typical term for it, but calling it that just seems like 
> trying to call the ad hominem fallacy "associative proof".

Social proof is covertly self-referential.

And the word 'proof' here is used just as they would.