Java > Scala

[Andrei Alexandrescu]

On 12/20/11 2:09 AM, Russel Winder wrote:
> On Sun, 2011-12-18 at 03:57 -0600, Andrei Alexandrescu wrote:
> [...]
>> It's quite amazing how many discussions a la "Java is successful
>> because..." completely neglect an essential point: one BILLION dollars
>> was poured into Java, a significant fraction of which was put in
>> branding, marketing, and PR.
>
> Not all of it from Sun -- they didn't have pockets that deep.
>
>> The sheer fact that many of us - even those who actually _lived_ through
>> the Java marketing bonanza - tend to forget about it echoes many studies
>> in marketing: people believe they are making rational and logical
>> choices and refuse to admit and understand they are influenced by
>> marketing, even when they fall prey to textbook marketing techniques.
>
> Corollary:  You have to have new product on the shelves every 6 months
> or people stop buying your product.  Just look in the supermarket
> shelves for the use of "new".  The product may be the old product but
> the packaging is different so it is "new".

Confusion. Product != brand. There doesn't have to be a new brand to 
replace Starbucks or Coca-Cola every six months.

Andrei