D brand identity repository

James Fisher jameshfisher at gmail.com
Fri Jul 1 09:02:02 PDT 2011


A couple of things to keep in mind:

I see every suggestion so far, including mine, uses letterplay, but a logo
does not *have* to do this.  Note that Python's logo is not the word
"python" made out of snakes, for example.  I see a lot of ameteur-looking
logos around that seem to think that forcing a letter or word into a shape
is the only way to do it.  The end result is, well, it looks forced, and
that's bad.  I'm not advocating discarding the "D" route, but it's something
to keep in mind.  This certainly opens up possibilities for simplicity.
 There are many logos out there consisting of a simple graphic and some
well-set text, and they look classy.  For example, we could run with the
Mars theme, and *just* have a well-done stylized image of Mars.  Example:
https://github.com/eegg/d-brand/raw/master/d-logo-11.png.

Second thing: scalability of the image.  The logo should scale well down to
a 16x16px icon:
https://github.com/eegg/d-brand/raw/master/d-logo-12-icon.png (this, for
example, does not).


On Fri, Jul 1, 2011 at 1:21 PM, Steven Schveighoffer <schveiguy at yahoo.com>wrote:

> On Thu, 30 Jun 2011 18:58:38 -0400, Daniel Gibson <metalcaedes at gmail.com>
> wrote:
>
>  Am 01.07.2011 00:44, schrieb Daniel Gibson:
>>
>>> Am 30.06.2011 19:25, schrieb James Fisher:
>>>
>>>> On Thu, Jun 30, 2011 at 5:50 PM, Jeff Nowakowski <jeff at dilacero.org>
>>>> wrote:
>>>>
>>>>  On 06/30/2011 12:28 PM, James Fisher wrote:
>>>>>
>>>>>
>>>>>> Something like this? https://github.com/eegg/d-**
>>>>>> brand/raw/master/d-logo-3.png<**https://github.com/eegg/d-**
>>>>>> brand/raw/master/d-logo-3.png<https://github.com/eegg/d-brand/raw/master/d-logo-3.png>
>>>>>> >
>>>>>>
>>>>>>
>>>>> I think having the separator is good (that first planet/moon always
>>>>> looked
>>>>> like some kind of tumorous growth on D to me). However, instead of
>>>>> taking a
>>>>> bite out of D, I think you should keep the current design where D
>>>>> eclipses
>>>>> the first circle.
>>>>>
>>>>>
>>>> https://github.com/eegg/d-**brand/raw/master/d-logo-5.png<https://github.com/eegg/d-brand/raw/master/d-logo-5.png>Like this?
>>>>
>>>> Note that the z-order is actually ambiguous in the current design :)
>>>>
>>>>
>>> I like this one best so far (probably because I really like the original
>>> logo), but the white border between the D and the bigger moon should be
>>> thinner. Maybe this moon should be a bit more to the right so it's more
>>> of a circle.
>>> Or maybe it should be bigger so part of it can be seen inside the D.
>>>
>>> (I don't like the other one with the small d very much, btw)
>>>
>>> Cheers,
>>> - Daniel
>>>
>>
>> I just modified the svg from your git accordingly, see attachement.
>>
>
> I like these, especially the ones with the planet being seen inside the D.
>  I agree the separating line works better as a thinner line.
>
> -Steve
>
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