D brand identity repository

James Fisher jameshfisher at gmail.com
Sat Jul 2 03:09:25 PDT 2011


I'm keeping this organized at http://eegg.github.com/d-brand/.  Feedback and
additions (or subtractions) welcome.

On Sat, Jul 2, 2011 at 8:51 AM, James Fisher <jameshfisher at gmail.com> wrote:

> On Sat, Jul 2, 2011 at 1:50 AM, Daniel Gibson <metalcaedes at gmail.com>wrote:
>>
>> [...] I think it's important that the logo makes sense for
>>
>> somebody who is not deeply familiar with D and its (digital)mars origin.
>>
>
> I definitely agree, and that was kinda my point.  Of two options,
>
> (1) a half-baked abstraction of Mars, where the representation is only
> clear to the community inner circle and where an outsider would think "What
> are those balls/warts?",
>
> (2) a clear representation of Mars, where the worst the outsider can think
> is "what does Mars have to do with D?" (a question that would also follow
> your explanation of the abstract representation),
>
> I'd take the latter.  If that's still not good enough because the Mars
> theme doesn't make sense, then the only real option is to scrap the Mars
> theme altogether.  I wouldn't want to do that.
>
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