D brand identity repository

[Walter Bright]

On 6/30/2011 12:38 AM, James Fisher wrote:
> (For the moment, I'm leaving the can of worms I've opened in the other thread,
> in favour of getting something done.)
>
> I'm proposing that D needs some form of official brand identity.  This would
> include things like:
>
>     * An official logo.  I've seen a bazillion around.  Something in SVG,
>       appropriate all the way down from posters to icons, would be nice.
>         Variations including a logotype (i.e., including the words "D
>       Programming Language"), at a couple of aspect ratios, would be highly useful.

We've pretty much settled on the logo used on d-programming-language.org. It 
would be nice to get it rendered in various sizes.


>     * A color palette.  Most obviously, D seems to identify with the dark, Mars
>       red, and a few other colors are floating around.  It would be good to get
>       these down in HSL.  And RGB, Pantone, whatever.

Again, the d-programming-language.org has one.

>     * Font choice.  Arial and Verdana are around as body fonts, Times and
>       Georgia as titling.  Obviously this choice should agree with the choice of
>       face for the logotype.
>     * Descriptions at a few different word lengths.  With any organization on
>       the web, you have a "brief description" in a million different places.
>         With an evolving project like D, those will get out of date.  From
>       experience, I know how useful it is to decide on a promotional description
>       at say, 250 words, 100 words, 25 words, 10 words in length.
>     * Any necessary guidelines on how the above should be used.
>
> What I'm not proposing includes:
>
>     * Anything revolutionary.  D does have a kind of identity built around the
>       Mars theme.  It would be a shame to lose heritage here.
>     * Me making executive decisions.  This is a collaborative effort as with any
>       other.
>
> I anticipate this brand identity to be used in at least:
>
>     * The official website.
>     * The official documentation.
>     * Any satellite sites -- Twitter, etc.

See @D_Programming on twitter

>     * Any printed promotional material.  (Does any exist?)

No.