D brand identity repository

[Михаил Страшун]

Second one is pretty stylish.

On 7/1/2011 5:06 AM, Adam Richardson wrote:
>
> On Thu, Jun 30, 2011 at 3:38 AM, James Fisher <jameshfisher at gmail.com
> <mailto:jameshfisher at gmail.com>> wrote:
>
>     (For the moment, I'm leaving the can of worms I've opened in the
>     other thread, in favour of getting something done.)
>
>     I'm proposing that D needs some form of official brand identity.
>       This would include things like:
>
>       * An official logo.  I've seen a bazillion around.  Something in
>         SVG, appropriate all the way down from posters to icons, would
>         be nice.  Variations including a logotype (i.e., including the
>         words "D Programming Language"), at a couple of aspect ratios,
>         would be highly useful.
>       * A color palette.  Most obviously, D seems to identify with the
>         dark, Mars red, and a few other colors are floating around.  It
>         would be good to get these down in HSL.  And RGB, Pantone, whatever.
>       * Font choice.  Arial and Verdana are around as body fonts, Times
>         and Georgia as titling.  Obviously this choice should agree with
>         the choice of face for the logotype.
>       * Descriptions at a few different word lengths.  With any
>         organization on the web, you have a "brief description" in a
>         million different places.  With an evolving project like D,
>         those will get out of date.  From experience, I know how useful
>         it is to decide on a promotional description at say, 250 words,
>         100 words, 25 words, 10 words in length.
>       * Any necessary guidelines on how the above should be used.
>
>     What I'm not proposing includes:
>
>       * Anything revolutionary.  D does have a kind of identity built
>         around the Mars theme.  It would be a shame to lose heritage here.
>       * Me making executive decisions.  This is a collaborative effort
>         as with any other.
>
>     I anticipate this brand identity to be used in at least:
>
>       * The official website.
>       * The official documentation.
>       * Any satellite sites -- Twitter, etc.
>       * Any printed promotional material.  (Does any exist?)
>
>     I propose this content be maintained in a GH repository,
>     github.com/D-Programming-Language/D-brand-identity
>     <http://github.com/D-Programming-Language/D-brand-identity>.  Other
>     repos such as d-programming-language.org
>     <http://d-programming-language.org> can then include it as a git
>     submodule.
>
>
> Hi,
>
> Just for comparisons, I've added some more variations, just playing
> around with the text that might be in proximity (hash tag, couple
> variations including "programming language".)
>
> http://envisionic.com/images/d-logo-draft-2.png
>
> Adam