Worrying attitudes to the branding of the D language

ed via Digitalmars-d digitalmars-d at puremagic.com
Tue Jul 1 20:57:59 PDT 2014


On Wednesday, 2 July 2014 at 03:15:20 UTC, Nick Sabalausky wrote:
> On 7/1/2014 5:15 PM, Gary Willoughby wrote:
>> On Tuesday, 1 July 2014 at 19:50:15 UTC, David Nadlinger wrote:
>>> Care to share any work samples/your la(te)st portfolio?
>>>
>>> David
>>
>> In the past i worked on purely traditional packaging so 
>> everything you
>> saw in the supermarkets i had a hand in. Food, clothing, 
>> magazines, etc.
>> Now i've moved into software. Here's my current employers and 
>> our public
>> client list:
>>
>> http://www.9xb.com/digital-agency/client-list/
>>
>> Believe me branding is everything do not take this stuff so 
>> lightly.
>
> I do easily believe that such companies are convinced branding 
> is everything (although, as I'm sure you well know, "branding" 
> encompasses far, far more than whether or not a logo gets 
> modified), but I'm unconvinced that such beliefs, while 
> certainly prevalent, are actually valid.
>
> Keep in mind, too, a lot of those brands are mass-market brands 
> aimed at everyday "Average Joes". The thing is, a LOT of 
> Average Joes are SEVERELY stupid and easily swayed by 
> nonsensical reasons. D isn't a mass-market brand, it's a 
> programmer brand. Still some dumb people in programming of 
> course, but not to the extent of, for example, Pepsi's overall 
> target market.
>
> But that said, I think we have far better things to do (even 
> within the site redesign) than waste time debating and 
> rejiggering the logo to hop onboard silicon valley's "*this* 
> week, tech stylings should be *flat*" train.
>
> Seriously, mark my words: Within a few months after Android "L" 
> drops (thus unifying the last major brand under the "flat" 
> bandwagon), somebody in Apple, MS, or other west-coast-US firm 
> is going to make yet another "now it must be all 
> rounded/gradients/shading" push, and for about the tenth time 
> (that I can remember) the whole damn industry will switch right 
> back to what we had a couple years ago (*cough* Win3), and 
> "flat" (*cough* Win2/Win95) will become "passe" and "old 
> fashioned" for the umpteenth time. Then we'll have to hop 
> onboard that shit too.
>
> Just pick a logo and leave it. Leave the neverending "sharp vs 
> round"/"flat vs shaded" bullcrap for Silicon Valley to continue 
> jerking themselves into red ink with.

+1

Maybe it's just me but quite frankly I don't care what the logo 
or web site looks like as long as I can read content and navigate 
the links easily.


bye,
uri


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