Worrying attitudes to the branding of the D language

Russel Winder via Digitalmars-d digitalmars-d at puremagic.com
Tue Jul 1 22:00:43 PDT 2014


On Wed, 2014-07-02 at 03:57 +0000, ed via Digitalmars-d wrote:
[…]
> Maybe it's just me but quite frankly I don't care what the logo 
> or web site looks like as long as I can read content and navigate 
> the links easily.
[…]

Having chipped in early on in this debate I have avoided becoming
embroiled since I think it has all been too detailed and in the wrong
direction, and I have little time just now for any email. A few points:

– Branding is important.

– I heard Walter's comment early on, that he has repeated a number of
times: he likes the current logo and doesn't want to change it.

– Constructive effort needs to go into a D brand to set it up to compete
for hearts and minds of programmers and their managers against C++, Go,
Rust, etc.

– Discussing a new logo is not constructive at this time, since it is
not part of a whole brand discussion.

– A new website is being proposed, it is an opportunity to create a
brand, based on the current logo.

I have to get back to Python stuff now. Also I am not a brand designer,
just a somewhat experienced brand evaluator.

-- 
Russel.
=============================================================================
Dr Russel Winder      t: +44 20 7585 2200   voip: sip:russel.winder at ekiga.net
41 Buckmaster Road    m: +44 7770 465 077   xmpp: russel at winder.org.uk
London SW11 1EN, UK   w: www.russel.org.uk  skype: russel_winder



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