Worrying attitudes to the branding of the D language

[via Digitalmars-d]

On Wednesday, 2 July 2014 at 08:27:06 UTC, w0rp wrote:
> Ah, thank you. I think that looks pretty good.

I can redo it so that the lines are pixel aligned for sharp edges 
when the design is final. It depends on the actual size of the 
logo so it should be the last step in the redesign.

> I know what you're saying about drawing gradients being a bit 
> slow.

They can be, especially on low-power machines. Though, I suspect 
CSS gradients are faster than SVG gradients on some browsers.

Getting fast reflow of the layout is important for how people 
perceive a website like this, I think. So simple is sometimes 
better than fancy.

> I tried using a linear gradient in the background coming out 
> from the logo, so it looked a bit like light reflecting from a 
> Martian moon or something, but it very negatively impacted the 
> smoothness of scrolling through a page on every browser I 
> tried. Rasterising the logo to fit a gradient in like the 
> current logo I think is an acceptable option though. It stays 
> at one fixed size pretty much.

Yes, unfortunately SVG and image fills are buggy in some 
browsers, but scaling up a blurry gradient is of course not a big 
issue either. It is possible to get some of the same visual 
feeling with flat shading and a modified design.

However, I'd rather suggest doing a layout redesign where you 
avoid the rectangle and thus don't need the same kind of 
balancing act. Like having an off-white page with a dark colour 
side bar on the left and impose the white logo on top of it. Or 
embed the the D logo in a red circle (a very powerful symbol, 
think of how recognizable Lucky Strike branding is).

I'll come up with a suggestion later.