Why D is not popular enough?

[Markus via Digitalmars-d]

Take a look on this discussion thread and you know WHY D IS NOT 
SO POPULAR.

The community discusses technical details and compares D to C++, 
but there is no clear mission statement, there is no vision 
statement and no marketing.

Often you merchandise D as a "system programming language", but 
the market for  "system programming language" is tiny.

D offers so much more, it is the most mature "modern" compiler 
language with thread-local first principle, which makes it to the 
best choice for modern server programming projects. It's meta 
programing facilities gives you a rich base for high level large 
scale business application projects. Its embedded testing, the 
module concept ... are great for large scale projects.

I want to use D in an in-house project for a while, but D's 
marketing is so bad, that it is nearly impossible to convince the 
management. They feel, that D is instable (much to high version 
frequency), D is only "a kind of C++" and has no own ecosystem, 
and there is no (commercial) support.

 From my point of view you need to get out of "systems programming 
language" niche and have to avoid the never ending public detail 
discussion. Try to position D as THE all purpose programming 
language for bigger teams. Do better documentation, update 
Andrei's book so that it is THE BOOK OF D. Maybe you have to 
split dlang.org into one site facing your customers (as me) and 
one (more internal) site for discussions and further developement.
Change your release-concept in that way, that you have 
LTS-releases for your customers (as me) and more experimental 
releases for your compiler/lib-developer community.

And do marketing, marketing, marketing. Give talks, write (enrty 
level) articles for popular magazines ..

Regards

Markus