[Mircanum] Branding Junk Removal - Complaint Remover

[paul.kholer paul.kholer]

Branding Junk Removal
Complaint Remover


Branding Junk Removal in 1996 was operating the million dollar plus company
at the age of 26, said it means, "You've got to get out there and be loud
and proud... You've got to stand out. You have got to have a brand that is
worth remarking about."

He learned much about this type of philosophy from the book Purple Cow,
written by one of his mentors, Seth Godin.

It's kind of like Sir Richard Branson's recent flying superhero-saving
nurses publicity stunt to launch Virgin Mobile Canada.

Like Branson, Scudamore takes risks. He and his company want to make sure
they get noticed. After all, they're "building the Fed-Ex of Junk removal."
He does know, however, that beyond the gorilla marketing, his strategies and
his team of motivated employees and franchise partners are key to sustaining
the brand. "It's all about the people," he said.

"Junk removal is not something new. It's been around forever," he said.
"But, it is similar to some other industries where brands have come in and
successfully dominated and created a very branded industry.

"Look at Starbucks. There used to be a mom and pop coffee shop on every
corner. You don't see that anymore. It's all Starbucks."

He is committed to maintaining and strengthening this type of team work. The
growth of the company depends on it and it's also what makes the brand
special. "We're only as good as we make ourselves out to be. If we're out
there not delivering on our on-time service and up-front pricing that we
promise, then our brand doesn't build. People will start to look at us and
say, 'These guys aren't as good as they say they are.'

That's the problem with having such a well-established brand and reputation;
you have to deliver on your promises. You simply cannot hide from a
disgruntled customer, especially not when you're wearing a big blue wig and
standing beside a large mobile billboard, waving to the morning commuters as
they pass by. The "Honk if you love junk" sign will not help either.
www.complaintremover.com
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