Sociomantic

[Joakim]

Here's another article in English, reporting that Sociomantic is 
about to be bought by a subsidiary of the British supermarket 
chain Tesco, for around $200 million:

http://www.adexchanger.com/data-exchanges/dunnhumby-closes-in-on-sociomantic-deal-would-create-new-media-platform-backed-by-powerful-data/

Nice to see a D company doing well, but I'm skeptical of all this 
ad crap.