Hello Nick, > I think "The 'if-others-are-doing-it-then-it-*must*-be-right' Fallacy" > is probably a much more accurate term for "social proof". I realize > "social proof" is the typical term for it, but calling it that just > seems like trying to call the ad hominem fallacy "associative proof". > It marketing. Why do you expect them to lable it correctly? (Rule of Acquisition 239)