D brand identity repository
Михаил Страшун
not at now.sorry
Thu Jun 30 20:27:11 PDT 2011
Second one is pretty stylish.
On 7/1/2011 5:06 AM, Adam Richardson wrote:
>
> On Thu, Jun 30, 2011 at 3:38 AM, James Fisher <jameshfisher at gmail.com
> <mailto:jameshfisher at gmail.com>> wrote:
>
> (For the moment, I'm leaving the can of worms I've opened in the
> other thread, in favour of getting something done.)
>
> I'm proposing that D needs some form of official brand identity.
> This would include things like:
>
> * An official logo. I've seen a bazillion around. Something in
> SVG, appropriate all the way down from posters to icons, would
> be nice. Variations including a logotype (i.e., including the
> words "D Programming Language"), at a couple of aspect ratios,
> would be highly useful.
> * A color palette. Most obviously, D seems to identify with the
> dark, Mars red, and a few other colors are floating around. It
> would be good to get these down in HSL. And RGB, Pantone, whatever.
> * Font choice. Arial and Verdana are around as body fonts, Times
> and Georgia as titling. Obviously this choice should agree with
> the choice of face for the logotype.
> * Descriptions at a few different word lengths. With any
> organization on the web, you have a "brief description" in a
> million different places. With an evolving project like D,
> those will get out of date. From experience, I know how useful
> it is to decide on a promotional description at say, 250 words,
> 100 words, 25 words, 10 words in length.
> * Any necessary guidelines on how the above should be used.
>
> What I'm not proposing includes:
>
> * Anything revolutionary. D does have a kind of identity built
> around the Mars theme. It would be a shame to lose heritage here.
> * Me making executive decisions. This is a collaborative effort
> as with any other.
>
> I anticipate this brand identity to be used in at least:
>
> * The official website.
> * The official documentation.
> * Any satellite sites -- Twitter, etc.
> * Any printed promotional material. (Does any exist?)
>
> I propose this content be maintained in a GH repository,
> github.com/D-Programming-Language/D-brand-identity
> <http://github.com/D-Programming-Language/D-brand-identity>. Other
> repos such as d-programming-language.org
> <http://d-programming-language.org> can then include it as a git
> submodule.
>
>
> Hi,
>
> Just for comparisons, I've added some more variations, just playing
> around with the text that might be in proximity (hash tag, couple
> variations including "programming language".)
>
> http://envisionic.com/images/d-logo-draft-2.png
>
> Adam
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