Worrying attitudes to the branding of the D language

[Nick Sabalausky via Digitalmars-d]

On 7/1/2014 5:15 PM, Gary Willoughby wrote:
> On Tuesday, 1 July 2014 at 19:50:15 UTC, David Nadlinger wrote:
>> Care to share any work samples/your la(te)st portfolio?
>>
>> David
>
> In the past i worked on purely traditional packaging so everything you
> saw in the supermarkets i had a hand in. Food, clothing, magazines, etc.
> Now i've moved into software. Here's my current employers and our public
> client list:
>
> http://www.9xb.com/digital-agency/client-list/
>
> Believe me branding is everything do not take this stuff so lightly.

I do easily believe that such companies are convinced branding is 
everything (although, as I'm sure you well know, "branding" encompasses 
far, far more than whether or not a logo gets modified), but I'm 
unconvinced that such beliefs, while certainly prevalent, are actually 
valid.

Keep in mind, too, a lot of those brands are mass-market brands aimed at 
everyday "Average Joes". The thing is, a LOT of Average Joes are 
SEVERELY stupid and easily swayed by nonsensical reasons. D isn't a 
mass-market brand, it's a programmer brand. Still some dumb people in 
programming of course, but not to the extent of, for example, Pepsi's 
overall target market.

But that said, I think we have far better things to do (even within the 
site redesign) than waste time debating and rejiggering the logo to hop 
onboard silicon valley's "*this* week, tech stylings should be *flat*" 
train.

Seriously, mark my words: Within a few months after Android "L" drops 
(thus unifying the last major brand under the "flat" bandwagon), 
somebody in Apple, MS, or other west-coast-US firm is going to make yet 
another "now it must be all rounded/gradients/shading" push, and for 
about the tenth time (that I can remember) the whole damn industry will 
switch right back to what we had a couple years ago (*cough* Win3), and 
"flat" (*cough* Win2/Win95) will become "passe" and "old fashioned" for 
the umpteenth time. Then we'll have to hop onboard that shit too.

Just pick a logo and leave it. Leave the neverending "sharp vs 
round"/"flat vs shaded" bullcrap for Silicon Valley to continue jerking 
themselves into red ink with.