D Logos

[Russel Winder via Digitalmars-d]

On Sun, 2014-06-15 at 09:17 +0000, David Nadlinger via Digitalmars-d
wrote:
> On Friday, 13 June 2014 at 03:33:41 UTC, Khaled wrote:
> > If you like one of these designs and require some modifications 
> > then send me your feedbacks so I can update it accordingly.
> 
> I like the design in principle, but it doesn't seem to spell "D" 
> to my eyes at all, like others have already mentioned too.

More to the point, one doesn't just change a logo (*). The logo is a
part of the brand and the brand is more than the logo. Although D
doesn't really have an organized brand (at least as yet), the "letter D
with two moons" red logo and the current red/brown/black website are the
closest thing to a brand D has. There is also the issue of the D stick
figure as a mascot.

Rust and Go may not have the world's best brands, but they have a more
joined up brand image than that of D. Just look at rust-lang.org and
golang.org alongside dlang.org. Creating a strong brand is not easy, and
it isn't just marketing hype; it is about looking at all aspects of
public facing material: colou?rs, shapes, images, logos, fonts, layout,
mascots, history,… A strong brand is a huge asset.

The current D logo has a lot of history and a surprising public (as in
programmer) awareness. This is an intangible asset not to be thrown
away.

We have had proposals for a new logo, a new website. I have no problem
with this, but just as when dlang.org split off from Digital Mars, there
needs to be thought about the whole brand, especially if you want to get
traction of D usage.



(*) cf. One doesn't just walk into Mordor.

-- 
Russel.
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