D Logos

Walter Bright via Digitalmars-d digitalmars-d at puremagic.com
Wed Jun 25 09:16:17 PDT 2014


On 6/15/2014 2:57 AM, Russel Winder via Digitalmars-d wrote:
> More to the point, one doesn't just change a logo (*). The logo is a
> part of the brand and the brand is more than the logo. Although D
> doesn't really have an organized brand (at least as yet), the "letter D
> with two moons" red logo and the current red/brown/black website are the
> closest thing to a brand D has. There is also the issue of the D stick
> figure as a mascot.
>
> Rust and Go may not have the world's best brands, but they have a more
> joined up brand image than that of D. Just look at rust-lang.org and
> golang.org alongside dlang.org. Creating a strong brand is not easy, and
> it isn't just marketing hype; it is about looking at all aspects of
> public facing material: colou?rs, shapes, images, logos, fonts, layout,
> mascots, history,… A strong brand is a huge asset.
>
> The current D logo has a lot of history and a surprising public (as in
> programmer) awareness. This is an intangible asset not to be thrown
> away.
>
> We have had proposals for a new logo, a new website. I have no problem
> with this, but just as when dlang.org split off from Digital Mars, there
> needs to be thought about the whole brand, especially if you want to get
> traction of D usage.

I agree with Russel. I think we've had good success with the D With Moons logo, 
and it's use is pervasive and recognizable as being D.



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