Some thoughts

rikki cattermole rikki at cattermole.co.nz
Tue Nov 26 14:50:00 UTC 2019


On 27/11/2019 3:38 AM, Ola Fosheim Grøstad wrote:
> On Tuesday, 26 November 2019 at 13:15:02 UTC, berni44 wrote:
>> On Monday, 25 November 2019 at 19:59:21 UTC, Ola Fosheim Grøstad wrote:
>>> Red is a good branding colour. Noticable and memorable. Yellow is a 
>>> bit more noticable, but red is still very effective.
>>>
>>> Very successful in marketing as well: Coca Cola, etc.
>>
>> Well, Coca Cola tries to address people who like risks. There red is 
>> the right colour. But think of a company who calmly decides between 
>> several languages. They don't want danger, they want something serious.
> 
> I guess we just have to agree to diagree, red is a very common 
> logo/profiling colour. But you are perhaps thinking of companies like 
> IBM that use blue and black, which is very corporate and perhaps give an 
> impression of something serious, but also very very boring. The original 
> Microsoft logo was also pretty bad, but their colourful Windows logo was 
> actually quite good. Same with Google, simple uplifting design (with 
> red). Colourful logos are difficult to design, but I think they work 
> better and are more memorable.
> 
> Anyway, the original name for D was Mars, so red makes sense for that 
> reason alone. I personally prefer logos that retain the history.
> 
> Also I don't think a corporate profile is a good idea, because then 
> expectations would be... a ready-made with no changes and little user 
> activity.
> 
> But this is just bikeshedding anyway :) It probably doesn't matter much 
> unless you target mainstream consumers.

Color has different meanings in different cultures. This entire 
discussion is moot unless you specify which ;)


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