Slogan/catchphrase for D?

[kris]

pragma wrote:
> In article <dvs2bl$18bo$1 at digitaldaemon.com>, Walter Bright says...
> 
>>
>>"kris" <foo at bar.com> wrote in message news:dvra93$cdi$1 at digitaldaemon.com...
>>
>>>Not to be a party-pooper, but I got the impression that catchphrases are a 
>>>bit 80's? Does anyone buy into that type of pitch anymore?
>>>I mean, when was the last time you swallowed a line like "Power, 
>>>Performance, Productivity" from an eager and straight-faced salesperson?
>>
>>That's not a good catchphrase. But when you've got a few seconds to make a 
>>first impression before they turn the page, a good one helps. 
>>
> 
> 
> How about: D - Work smarter, not harder.


Or "Dude! Work smarter, not harder" :)

Jesting aside; wouldn't it be a good idea to identify the target 
audience for this kind of message? Is it this group? Perhaps the Hackers 
noted by Paul Graham? Or management? Java programmers? C# developers? Who?

One of the fundamental rules of marketing is to identify (and know) your 
market. It's also rumoured that engineers make piss-poor marketers ~ too 
honest and/or pragmatic.