Website changes/updates

[Aarti_pl]

Lars Ivar Igesund pisze:
> Aarti_pl wrote:
> 
>> Lars Ivar Igesund pisze:
>>
>>> As mentioned before, the dancing logos had issues. We were looking for a
>>> logo that could represent power, speed and elegance, much like the dance
>>> and thus a reason for Tango being used as a name for the library. I feel
>>> the new logo represents all those traits nicely.
>> Well, I would say that name and logo together represents a lack of
>> cohesion... And I think that it is unintended, isn't it? ;-)
> 
> A logo is about connotations, not cohesion. The latter can be nice, but is
> rather uncommon with logos in general. The unusual aspect here may be that
> images exist that match Tango, but they still don't make for good logos.
> 

That is simply not true. Cohesion of e.g. company image is very 
important and companies work very hard to create cohesive image for 
outside world.

I think that the same rules applies to every organization which wants to 
make its chances for success better. That said MOST of good 
organizations shows their customers cohesive image.

*** I used word image in meaning: "everything what is visible for others 
from outside of organization.". It includes among others: name, logo, 
public relations, advertisements etc.

Unfortunately engineers often underestimate marketing issues... :-)

Best Regards
Marcin Kuszczak
(aarti_pl)