Website changes/updates

[Lars Ivar Igesund]

Aarti_pl wrote:

> Lars Ivar Igesund pisze:
>> Lars Ivar Igesund wrote:
>> 
>>> Aarti_pl wrote:
>>>
>>>> Lars Ivar Igesund pisze:
>>>>
>>>>> As mentioned before, the dancing logos had issues. We were looking for
>>>>> a logo that could represent power, speed and elegance, much like the
>>>>> dance and thus a reason for Tango being used as a name for the
>>>>> library. I feel the new logo represents all those traits nicely.
>>>> Well, I would say that name and logo together represents a lack of
>>>> cohesion... And I think that it is unintended, isn't it? ;-)
>>> A logo is about connotations, not cohesion. The latter can be nice, but
>>> is rather uncommon with logos in general. The unusual aspect here may be
>>> that images exist that match Tango, but they still don't make for good
>>> logos.
>> 
>> I should add that such a logo _may_ exist, but we have yet to see it. The
>> only viable alternatives to the current one in this round, were fully
>> abstract logos.
>> 
>> Note that those saying the logo reminds them of cars, planes or
>> motorcycles hits up on the same fact that made us choose the logo; the
>> motive has been used in logos for such products and I would guess for the
>> exact same reasons - the wings represents power, speed and elegance.
>> Having wings as a logo for a motorcycle isn't cohesive either right?
>> 
> 
> But did you see big, powerful and heavy motorcycles named "Tango"?
> They call them "Harley Davidson"... :-D
> 
> Please notice that wings logo is connected rather with: "big, powerful,
> heavy, metal, hard, machine" words than with "elegance, dance, subtle,
> nice, light".

I think you are wrong on several accounts here, as the metal, machine and
heavy aspects has entered the fray here through the products themselves,
neither through logo nor name. When did a bird ever start representing
heavy? The logo isn't of an ostrich either.

Tango was chosen as a name because it can mean power, speed and elegance.
That it is a dance can additionally be used to infer some sense of fun
(dancing is fun, hopefully it is fun to use Tango too). Now, the logo
_also_ represents (in our eyes) power, speed and elegance (and if you want,
flying, which is fun and hopefully your Tango using code will fly too).
That the logo doesn't represent dancing is thus less of an issue, as that
was not the reason for choosing the name. 

Given the above connotations for both name and logo (I understand that
others may put other things into it, but that applies to all images), the
whole is highly cohesive, albeit in a different plane of perception. We may
be testing conventions with this logo, and if so I personally think that is
a good thing :) (as a user with only practical marketing background).

> I studied in first place marketing, so I hope I have right feeling about
> these issues. 

They may be right for you, but I don't agree with you, and I'm generally
impressed by how bad marketing representatives can perform when trying to
market computer technologies. You should indeed have a better background
for that though.

> But anyway I just wanted to give you feedback, as my 
> feelings about new logo were similar as others expressed here.

Negative feedback (to call it that, I know you mean it to be constructive)
is in a minority - most is very positive.

-- 
Lars Ivar Igesund
blog at http://larsivi.net
DSource, #d.tango & #D: larsivi
Dancing the Tango