Website changes/updates

[Sean Kelly]

Bill Baxter wrote:
> Lars Ivar Igesund wrote:
>> Aarti_pl wrote:
>>
>>> Lars Ivar Igesund pisze:
>>>
>>>> As mentioned before, the dancing logos had issues. We were looking
>>>> for a
>>>> logo that could represent power, speed and elegance, much like the
>>>> dance
>>>> and thus a reason for Tango being used as a name for the library. I
>>>> feel
>>>> the new logo represents all those traits nicely.
>>> Well, I would say that name and logo together represents a lack of
>>> cohesion... And I think that it is unintended, isn't it? ;-)
>>
>> A logo is about connotations, not cohesion. The latter can be nice,
>> but is
>> rather uncommon with logos in general. The unusual aspect here may be
>> that
>> images exist that match Tango, but they still don't make for good logos.
>>
> 
> I just like the concept of a standard library with its own logo.  That's
> funny.  And that we're debating about what it should be.  When I thought
> it was a motorcycle thing, I thought hey that's cool.  Maybe they're all
> into motorcycles or something.  Maybe it's an allusion to zen and the
> art of motorcycle maintenance.  I could definitely see that Robert
> Pirsig guy spinning a convincing argument that tangoing and morcycling
> are actually the same thing.

My first impression when I saw the design was that it looked like a car
logo (Bentley, for example).  However, I actually liked that the design
was at once both elegant, simple, and totally uncharacteristic for a
software library.  Most software logos tend to be cute or a bit silly,
and in my opinion not terribly marketable.  This logo, on the other
hand, I'd actually feel pretty good about putting on a polo shirt.

We invested a lot of time into creating a dance-oriented logo with the
same elegance and simplicity and simply couldn't find one we liked.  The
designs were all either so abstract that they were unidentifiable, too
complex, etc.

> Anyway, image googling for "biker logo" turns up a few wings on the
> first page, so I guess I'm not crazy.

One thing that can be said for the current logo is that it seems to
provoke a reaction in everyone that sees it.  That's rarely a bad thing
in marketing ;-)


Sean