Website changes/updates

[Carlos Santander]

Sean Kelly escribió:
> Bill Baxter wrote:
>> Lars Ivar Igesund wrote:
>>> Aarti_pl wrote:
>>>
>>>> Lars Ivar Igesund pisze:
>>>>
>>>>> As mentioned before, the dancing logos had issues. We were looking
>>>>> for a
>>>>> logo that could represent power, speed and elegance, much like the
>>>>> dance
>>>>> and thus a reason for Tango being used as a name for the library. I
>>>>> feel
>>>>> the new logo represents all those traits nicely.
>>>> Well, I would say that name and logo together represents a lack of
>>>> cohesion... And I think that it is unintended, isn't it? ;-)
>>> A logo is about connotations, not cohesion. The latter can be nice,
>>> but is
>>> rather uncommon with logos in general. The unusual aspect here may be
>>> that
>>> images exist that match Tango, but they still don't make for good logos.
>>>
>> I just like the concept of a standard library with its own logo.  That's
>> funny.  And that we're debating about what it should be.  When I thought
>> it was a motorcycle thing, I thought hey that's cool.  Maybe they're all
>> into motorcycles or something.  Maybe it's an allusion to zen and the
>> art of motorcycle maintenance.  I could definitely see that Robert
>> Pirsig guy spinning a convincing argument that tangoing and morcycling
>> are actually the same thing.
> 
> My first impression when I saw the design was that it looked like a car
> logo (Bentley, for example).  However, I actually liked that the design
> was at once both elegant, simple, and totally uncharacteristic for a
> software library.  Most software logos tend to be cute or a bit silly,
> and in my opinion not terribly marketable.  This logo, on the other
> hand, I'd actually feel pretty good about putting on a polo shirt.
> 
> We invested a lot of time into creating a dance-oriented logo with the
> same elegance and simplicity and simply couldn't find one we liked.  The
> designs were all either so abstract that they were unidentifiable, too
> complex, etc.
> 
>> Anyway, image googling for "biker logo" turns up a few wings on the
>> first page, so I guess I'm not crazy.
> 
> One thing that can be said for the current logo is that it seems to
> provoke a reaction in everyone that sees it.  That's rarely a bad thing
> in marketing ;-)
> 
> 
> Sean

When I saw the logo, I didn't think of cars of motorcycles. I just saw the wings 
and thought "flying." Kinda weird, probably, but not bad, not bad at all.

-- 
Carlos Santander Bernal