D brand identity repository

James Fisher jameshfisher at gmail.com
Thu Jun 30 00:38:38 PDT 2011


(For the moment, I'm leaving the can of worms I've opened in the other
thread, in favour of getting something done.)

I'm proposing that D needs some form of official brand identity.  This would
include things like:

   - An official logo.  I've seen a bazillion around.  Something in SVG,
   appropriate all the way down from posters to icons, would be nice.
    Variations including a logotype (i.e., including the words "D Programming
   Language"), at a couple of aspect ratios, would be highly useful.
   - A color palette.  Most obviously, D seems to identify with the dark,
   Mars red, and a few other colors are floating around.  It would be good to
   get these down in HSL.  And RGB, Pantone, whatever.
   - Font choice.  Arial and Verdana are around as body fonts, Times and
   Georgia as titling.  Obviously this choice should agree with the choice of
   face for the logotype.
   - Descriptions at a few different word lengths.  With any organization on
   the web, you have a "brief description" in a million different places.  With
   an evolving project like D, those will get out of date.  From experience, I
   know how useful it is to decide on a promotional description at say, 250
   words, 100 words, 25 words, 10 words in length.
   - Any necessary guidelines on how the above should be used.

What I'm not proposing includes:

   - Anything revolutionary.  D does have a kind of identity built around
   the Mars theme.  It would be a shame to lose heritage here.
   - Me making executive decisions.  This is a collaborative effort as with
   any other.

I anticipate this brand identity to be used in at least:

   - The official website.
   - The official documentation.
   - Any satellite sites -- Twitter, etc.
   - Any printed promotional material.  (Does any exist?)

I propose this content be maintained in a GH repository,
github.com/D-Programming-Language/D-brand-identity.  Other repos such as
d-programming-language.org can then include it as a git submodule.
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.puremagic.com/pipermail/digitalmars-d/attachments/20110630/70482a56/attachment-0001.html>


More information about the Digitalmars-d mailing list