D brand identity repository
James Fisher
jameshfisher at gmail.com
Thu Jun 30 00:38:38 PDT 2011
(For the moment, I'm leaving the can of worms I've opened in the other
thread, in favour of getting something done.)
I'm proposing that D needs some form of official brand identity. This would
include things like:
- An official logo. I've seen a bazillion around. Something in SVG,
appropriate all the way down from posters to icons, would be nice.
Variations including a logotype (i.e., including the words "D Programming
Language"), at a couple of aspect ratios, would be highly useful.
- A color palette. Most obviously, D seems to identify with the dark,
Mars red, and a few other colors are floating around. It would be good to
get these down in HSL. And RGB, Pantone, whatever.
- Font choice. Arial and Verdana are around as body fonts, Times and
Georgia as titling. Obviously this choice should agree with the choice of
face for the logotype.
- Descriptions at a few different word lengths. With any organization on
the web, you have a "brief description" in a million different places. With
an evolving project like D, those will get out of date. From experience, I
know how useful it is to decide on a promotional description at say, 250
words, 100 words, 25 words, 10 words in length.
- Any necessary guidelines on how the above should be used.
What I'm not proposing includes:
- Anything revolutionary. D does have a kind of identity built around
the Mars theme. It would be a shame to lose heritage here.
- Me making executive decisions. This is a collaborative effort as with
any other.
I anticipate this brand identity to be used in at least:
- The official website.
- The official documentation.
- Any satellite sites -- Twitter, etc.
- Any printed promotional material. (Does any exist?)
I propose this content be maintained in a GH repository,
github.com/D-Programming-Language/D-brand-identity. Other repos such as
d-programming-language.org can then include it as a git submodule.
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