D brand identity repository

[Adam Richardson]

On Thu, Jun 30, 2011 at 3:38 AM, James Fisher <jameshfisher at gmail.com>wrote:

> (For the moment, I'm leaving the can of worms I've opened in the other
> thread, in favour of getting something done.)
>
> I'm proposing that D needs some form of official brand identity.  This
> would include things like:
>
>    - An official logo.  I've seen a bazillion around.  Something in SVG,
>    appropriate all the way down from posters to icons, would be nice.
>     Variations including a logotype (i.e., including the words "D Programming
>    Language"), at a couple of aspect ratios, would be highly useful.
>    - A color palette.  Most obviously, D seems to identify with the dark,
>    Mars red, and a few other colors are floating around.  It would be good to
>    get these down in HSL.  And RGB, Pantone, whatever.
>    - Font choice.  Arial and Verdana are around as body fonts, Times and
>    Georgia as titling.  Obviously this choice should agree with the choice of
>    face for the logotype.
>    - Descriptions at a few different word lengths.  With any organization
>    on the web, you have a "brief description" in a million different places.
>     With an evolving project like D, those will get out of date.  From
>    experience, I know how useful it is to decide on a promotional description
>    at say, 250 words, 100 words, 25 words, 10 words in length.
>    - Any necessary guidelines on how the above should be used.
>
> What I'm not proposing includes:
>
>    - Anything revolutionary.  D does have a kind of identity built around
>    the Mars theme.  It would be a shame to lose heritage here.
>    - Me making executive decisions.  This is a collaborative effort as
>    with any other.
>
> I anticipate this brand identity to be used in at least:
>
>    - The official website.
>    - The official documentation.
>    - Any satellite sites -- Twitter, etc.
>    - Any printed promotional material.  (Does any exist?)
>
> I propose this content be maintained in a GH repository,
> github.com/D-Programming-Language/D-brand-identity.  Other repos such as
> d-programming-language.org can then include it as a git submodule.
>

Well, here's one more logo. It attempts to:

   - Be simple and iconic (could you close your eyes and reproduce it after
   a quick glance.)
   - Hints at the 2 moon heritage (white outline is second moon.)
   - Utilize a modern, practical, although still very beautiful font (I
   think of Verdana like the font version of D.)
   - Remain legible across a broad range of media.

http://envisionic.com/images/d-logo-draft.png

Just an idea.

Adam
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